Thursday, 11 June 2009

Estate Agents Websites

There was a time when a homebuyers first search would be in the local paper property pages, followed by a trip into the Estate Agent to pick up the details, before ringing up to organise a viewing. Nowadays the internet means that most property searches begin online. We can view the street, garden and rooms and create a favourites list while watching the TV.
Typically purchasers will search for Property/house/flats/one bedroom apartments/Villas etc in West Hampstead/ Dubai/Solihull. They will not be searching the name of the agent necessarily. Websites built, nurtured and maintained with Search Engine Optimisation in mind will ensure the Estate Agent is stumbled upon; the agency site which appears on the first pages of Google under usual search terms, will be the first port of call.
Once found websites should be easily accessible; the next agent’s website is just one click away if the prospective client is asked to fill out a long form and register in order to view your properties. We don’t want to spend 10 minute looking for the ‘search properties’ or ‘contact us’ functionality
Estate Agency websites not only need to provide an easy to use property search facility for the prospective buyer looking to create a viewing shortlist. They must ensure that each set of property details are as comprehensive and informative as possible, to include maps, and knowledge of the local area, floor plans and as many photos as possible. As yet, video footage of UK residential property is not often used and may prove to be too costly in the marketing process. However, videos and/or 360 degree images of overseas property is a must in a market where the cost of viewing several properties before purchase could put prove prohibitive.
Likewise, when looking around for an agent as a seller we want to see our home marketed to its full potential, whatever its asking price, so that we wonder why we are moving on; great photos and descriptions, local information such as lists of schools, transport links should be the norm.
Paramount Properties are West Hampstead based estate and letting agents with houses, penthouses, lofts, studios, flats and apartments for sale and to rent in Belsize Park, Brondesbury, Childs Hill, Cricklewood, Fortune Green, Highgate,Hampstead, Hampstead Village, Hocroft Estate, Little Venice, Kensal Rise, Klburn, Maida Vale, Mapesbury Estate, Queens Park, St. John's Wood, South Hampstead, Swiss Cottage and Willesden Green


Paramount Properties Estate and Letting Agents

150 WEST END LANE

WEST HAMPSTEAD, LONDON, NW6 1SD

Tel: 020 7644 2336 Fax: 020 7372 2712

e-mail: info@paramount-properties.co.uk

West Hampstead estate agents

West Hampstead estate agents.blog

Wednesday, 10 June 2009

Gazumping and Gazundering

Gazundering and Gazumping Rates Reveal Property Market Revival

Gazumping has returned to the property market as confidence among estate agents reaches its highest level since the credit crunch began. Gazumping last hit its peak with buoyant property prices in the residential property market of the late 1980s and early 1990s when gazumping became commonplace (in England and Wales)Gazumping is possible here because a buyer's offer is not legally binding even after acceptance of the offer by the vendor. This is because, by s.2 of the Law of Property (Miscellaneous Provisions) Act 1989 and in order to prevent dishonesty, a contract for the sale of land must be in writing (a requirement of English law that dates back to the Statute of Frauds of 1677)

What Is Gazumping?
When the owner accepts the offer on a property, the buyer will usually not yet have commissioned a building survey nor will the buyer have yet had the opportunity to perform recommended legal checks. The offer to purchase is made "subject to contract" and thus, until written contracts are exchanged either party can pull out at any time. It can take as long as 10-12 weeks for formalities to be completed, and if the seller is tempted by a higher offer during this period it leaves the buyer disappointed and out-of-pocket.

Gazumping is hitting popular parts of London for the first time in months and it is now likely to strike other towns and cities where prospective buyers outnumber properties.

So is it farewell to Gazundering?
We hope so.When property prices are in decline the practice of gazumping becomes rare. The term gazundering has been coined for the opposite practice whereby the buyer waits until everybody is poised to exchange contracts before lowering the offer on the property, threatening the collapse of a whole chain of house sales waiting for the deal to go through.